Case Studies

Product Launch

Product Launch Planning

Prepare a U.S. biotech organization for product launch in 18 months.

Global Launch Capabilities Development

Global Launch Capabilities Development

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Global Commercial Roadmap For An Asset


To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.

Quality Measures
Education Program

Quality Measures Eduaction Program

Client field force was conducting patient directed product and disease state education and was seeking a way to increase engagement with target healthcare providers.

Value Proposition & Account Executive Training

Value Proposition & Account Executive Training

Existing payer value proposition framework was not establishing competitive advantage and the AE presentation powerpoint was cumbersome and therefore under-utilized.

New Product Planning Process Development

New Product Planning Process Development

Mid-sized pharmaceutical client had an increase in portfolio size and was seeking to develop a comprehensive process for stage gate decisions and role/responsibilities alignment across global and affiliate teams.

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