Global Launch Capabilities Development Case Study

Objective:

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Methodology:

  • Defined deliverables and activities for launch readiness across U.S. and global organization for one asset

  • Gained organizational alignment on launch plan and launch governance structure and cadence

  • Codified launch planning capabilities and expectations for each role involved

  • Created process work plan for organization launch readiness to be used for assets moving forward

Value Added:

  • Created a comprehensive U.S. and global launch plan roadmap for teams to customize per asset in future launches

  • Gained alignment and transparency across multiple global and U.S. cross-functional stakeholders on process and responsibilities

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