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Brand success relies on strong advocacy from key customers. Identifying and developing relationships withglobal, national and local Key Opinion Leaders (KOLs) builds an invaluable network of advocates to facilitate product development and communicate strategies for a pharmaceutical brand. KOLs are viewed as impartial sources of information, and are often called upon by their peers to provide a realistic assessment of a drug's effectiveness. In an environment where the information communicated is highly regulated, scientific exchanges initiated by KOLs are generally accepted with the highest regards.
 Herspiegel Consulting can help you identify the right key opinion leaders and then develop an advocacy plan which takes full advantage of these experts to communicate your brand benefits. We will help you develop a tactical plan and measure success among your target audience. Our consultants have expertise in the following areas:
- Identifying and building relationships with key consumer or professional advocacy organizations
- Key Opinion Leader profiling and development
- Sphere of influence mapping
- Key Opinion Leader strategy development and communication plans
- Virtual and live advisory boards
- Medical Science Liaison planning and training
For more detailed information on KOL Development and Utilization, please contact Herspiegel Consulting at Info@HerspiegelConsulting.com
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