Marketing Excellence

marketing excellence brand managementMarketing Excellence brand management is at the core of all that Herspiegel Consulting does. Our team members have worked at every stage of the product lifecycle process from both the client and consulting side. We see that a hallmark of great marketing is the ability to uncover key insights and build on the unique nature of a brand to develop the strategic plan of where to play and how to win.

Herspiegel Consulting helps U.S. and global teams define and optimize their marketing frameworks and tools to deliver consistent, efficient, and measurable marketing results. We provide practical solutions that leverage marketing best practices and analytics to drive aggressive and profitable business growth. We partner with our clients to develop and facilitate workshops, develop annual brand plans and manage long-term strategic planning. In many situations, we also act as brand management staff and work
on-site when internal headcount is not available.

Recent Projects Include:

  • Brand strategic planning and annual business plans

  • Positioning workshops and war-gaming exercises

  • Brand management staff augmentation support

  • Global disease strategy at corporate, business unit and asset level

  • LCM planning including marketing/medical workshop for claims evaluation and trial design

Latest Blogs

The FDA approved Dupixent for moderate-to-severe atopic dermatitis

April 14, 2017
  The FDA approved Dupixent On March 28th, the FDA approved Dupixent for moderate-to-severe atopic ...
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Why Drug Pricing is in the News Now and What Can Be Done About It?

March 3, 2017
Why drug pricing is in the news now and what can be done about it? From Turing Pharmaceuticals to Mylan,...
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Key Challenges Facing Obamacare Repeal and Replace Plan

February 3, 2017
ACA repeal and replacement complicated by two key challenges...
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How Pharma Can Prepare for the Patent Cliff

February 2, 2017
Extending market exclusivity and responding properly to the volume of recent patent expiries are critica...
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