Marketing Excellence

marketing excellence brand managementMarketing excellence brand management is at the core of all that Herspiegel Consulting does. Our team members have worked at every stage of the product lifecycle process from both the client and consulting side. We see that a hallmark of great marketing is the ability to uncover key insights and build on the unique nature of a brand to develop the strategic plan of where to play and how to win.

Herspiegel Consulting helps U.S. and global teams define and optimize their marketing frameworks and tools to deliver consistent, efficient and measurable results. We provide practical solutions that leverage marketing best practices and analytics to drive aggressive and profitable business growth. As healthcare marketing consultants, we partner with our clients to develop and facilitate workshops, develop annual brand plans and manage long-term strategic planning. In many situations, we also act as brand management staff and work on-site when internal headcount is not available.

Recent Projects Include:

  • Brand strategic planning and annual business plans

  • Positioning workshops and war-gaming exercises

  • Brand management staff augmentation support

  • Global disease strategy at corporate, business unit and asset level

  • LCM planning including marketing/medical workshop for claims evaluation and trial design

Latest Blogs

Fed-Up Hospitals are Starting Their Own Drug Company to Lower Generic Drug Prices

February 12, 2018
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...
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FDA Continued Rejections of Citizen Petitions Highlights Key Lifecycle Challenges for Biologic Manufacturers

January 24, 2018
Citizen petitions have historically been a tool in the brand manufacturer’s toolkit of “product life...
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The FDA approved Dupixent for moderate-to-severe atopic dermatitis

April 14, 2017
  The FDA approved Dupixent On March 28th, the FDA approved Dupixent for moderate-to-severe atopic ...
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Why Drug Pricing is in the News Now and What Can Be Done About It?

March 3, 2017
Why drug pricing is in the news now and what can be done about it? From Turing Pharmaceuticals to Mylan,...
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