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Sound strategy is the backbone of biotech and pharmaceutical brand management, but optimal results are found only with excellence in execution.
 Herspiegel Consulting’s Implementation and Analytics services help biotech and pharmaceutical companies align execution to strategy, deliver high impact programs, and establish the analytics to prove they work. We are able to help your organization execute programs of any size and meet the needs of your varied customer base. Our expertise in biotech and pharmaceutical marketing plan development and program management will help you identify the optimal promotional mix and execute programs designed to improve customer relationships while impacting the very drivers of prescribing.
Herspiegel Consulting has the experience to help plan and execute your promotional activities. For more detailed information on the following marketing plan service offerings, please contact Herspiegel Consulting at Info@HerspiegelConsulting.com:
- Promotional Medical Education
- Peer-to-peer education programs
- Clinical slide kit development
- Create and manage speaker bureaus
- Convention Planning
- KOL and customer engagement
- Booth display and activity planning
- Promotional program development and implementation
- Competitive Intelligence
- Promotion to Healthcare Providers
- Promotional material development
- Patient education materials
- Sales force training and motivational programs
- Non-personal Promotion to Healthcare Providers
- Development of non-personal promotion plan
- Program implementation and analysis
- Electronic/teledetailing
- Sampling programs
- Direct mail
- Direct to Consumer Initiatives
- Development of consumer promotion plan
- Program implementation and analysis
- Promotional material development
- Rebate programs
- Disease management and community building programs
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