Case Studies

Product Launch

Case Studies - Product Launch Planning

Prepare a U.S. biotech organization for product launch in 18 months.

Global Launch Capabilities Development

Case Studies - Global Launch Capabilities Development

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Global Commercial Roadmap For An Asset

Case Studies - Global Commercial Roadmap For an Asset

To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.

Quality Measures
Education Program

Case Studies - Quality Measures Eduaction Program

Client field force was conducting patient directed product and disease state education and was seeking a way to increase engagement with target healthcare providers.

Value Proposition & Account Executive Training

Case Studies - Value Proposition & Account Executive Training

Existing payer value proposition framework was not establishing competitive advantage and the AE presentation powerpoint was cumbersome and therefore under-utilized.

New Product Planning Process Development

Case Studies - New Product Planning Process Development

Mid-sized pharmaceutical client had an increase in portfolio size and was seeking to develop a comprehensive process for stage gate decisions and role/responsibilities alignment across global and affiliate teams.

Latest Blogs

CREATES Act Hopes to Spur Generic Competition in Pharmaceutical Market

June 11, 2019
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...
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Cigna’s Initiative to Lower the Out-Of-Pocket Cost of Insulin

April 22, 2019
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...
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The Four Key Elements of Successful New Product Planning

April 12, 2019
New product planning is the nexus point between development and commercial planning. It's where you defi...
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Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
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