Case Studies


First Commercial Launch for Biopharmaceutical Start-Up

A biopharma start-up had formed in order to commercialize a licensed asset. They engaged Herspiegel Consulting to help them prepare for their commercial launch and build out key elements of their organization.


Central Nervous System for Mental Health and Rare Disease

Herspiegel Consulting worked with their cross-functional client team to build and maintain a highly-complex project plan and launch strategy for a Phase 3 asset in two different therapeutic areas.


Market Access in Oncology

A biopharma client turned to Herspiegel Consulting to design and implement a commercially aligned process that included launch planning, product positioning, and a go-to-market roadmap.


Digital Health Product Launch

Herspiegel Consulting leveraged their experience of over 70 pharma product launches to help this company get their first connected device product to market.  They built a repeatable process for this biopharma to use for future product launches.


Developing Commercial Strategies for the Rare Disease Market

A global biotechnology company needed to rebuild its company’s product development process and governance structure.  Herspiegel Consulting developed a refined stage-gate model that was successfully rolled out to the organization.

Case Study – Oncology Launch Plan And Rare Disease

Prevalence of cancers increasing, the treatment landscape has also shifted. Oncology product launches are ever more critical and require a dedicated approach. For this reason, a large biotech and pharma company engaged Herspiegel Consulting for their product launch planning.

Patient Journey case study

Patient Journey and Product Launch Planning – Oncology

Patient journey mapping is used to identify a patient’s pathway through their healthcare journey. Nowhere is this more important than in the area of cancer care. Our client was developing a new therapy in the oncology category and needed a partner for their product launch planning as well as patient journey mapping.