Case Studies

Product Launch

Case Studies - Product Launch Planning

Prepare a U.S. biotech organization for product launch in 18 months.

Global Launch Capabilities Development

Case Studies - Global Launch Capabilities Development

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Global Commercial Roadmap For An Asset

Case Studies - Global Commercial Roadmap For an Asset

To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.

Quality Measures
Education Program

Case Studies - Quality Measures Eduaction Program

Client field force was conducting patient directed product and disease state education and was seeking a way to increase engagement with target healthcare providers.

Value Proposition & Account Executive Training

Case Studies - Value Proposition & Account Executive Training

Existing payer value proposition framework was not establishing competitive advantage and the AE presentation powerpoint was cumbersome and therefore under-utilized.

New Product Planning Process Development

Case Studies - New Product Planning Process Development

Mid-sized pharmaceutical client had an increase in portfolio size and was seeking to develop a comprehensive process for stage gate decisions and role/responsibilities alignment across global and affiliate teams.

Latest Blogs

Innovative Drug Pricing via “Netflix Model”

March 1, 2019
Louisiana seeks “Netflix model” for hepatitis C drug pricing In January 2019, the Louisiana ...
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Planning for 505(b)2 Commercial Success

October 17, 2018
Unlike generics and biosimilars, 505(b)2 regulatory products likely involve a unique claim. While 505(b)...
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Fed-Up Hospitals are Starting Their Own Drug Company to Lower Generic Drug Prices

February 12, 2018
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...
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FDA Continued Rejections of Citizen Petitions Highlights Key Lifecycle Challenges for Biologic Manufacturers

January 24, 2018
Citizen petitions have historically been a tool in the brand manufacturer’s toolkit of “product life...
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