Case Studies

Product Launch

Case Studies - Product Launch Planning

Prepare a U.S. biotech organization for product launch in 18 months.

Global Launch Capabilities Development

Case Studies - Global Launch Capabilities Development

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Global Commercial Roadmap For An Asset

Case Studies - Global Commercial Roadmap For an Asset

To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.

Quality Measures
Education Program

Case Studies - Quality Measures Eduaction Program

Client field force was conducting patient directed product and disease state education and was seeking a way to increase engagement with target healthcare providers.

Value Proposition & Account Executive Training

Case Studies - Value Proposition & Account Executive Training

Existing payer value proposition framework was not establishing competitive advantage and the AE presentation powerpoint was cumbersome and therefore under-utilized.

New Product Planning Process Development

Case Studies - New Product Planning Process Development

Mid-sized pharmaceutical client had an increase in portfolio size and was seeking to develop a comprehensive process for stage gate decisions and role/responsibilities alignment across global and affiliate teams.

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