Drug Launch for New Cancer Therapy
Introduction
Patient journey mapping is used to identify a patient’s pathway through their healthcare journey. Nowhere is this more important than in the area of cancer care. Our client was developing a new therapy in the oncology category and needed a partner for their product launch planning as well as patient journey mapping.
The Problem
A Herspiegel Consulting client was developing a supportive care treatment in oncology and they needed to understand how the disease state was currently managed. They also needed to know how the new therapy option would change the treatment paradigm. The treatment had the potential to be utilized across multiple solid and hematological cancers. To be successful in this established category the client needed to concretely map out and analyze the patient’s journey.
