Herspiegel Consulting worked with their cross-functional client team to build and maintain a highly complex project plan and launch strategy for a Phase 3 asset in two different therapeutic areas. The strategy needed to take account of a rapidly changing and increasingly competitive market.
A client recently acquired a Phase 3 asset, that needed to be launched in two separate therapeutic areas, within 6 months of each other. Their commercialization team needed to establish a process to identify and collate market insights and pressure test launch strategies for both therapeutic areas. They also needed to develop robust launch plans with various scenarios built-in and begin executing with a resource plan that involved stakeholders with varying priorities.