Successful Launch of Phase 3 Asset in Different Therapeutic Areas

Introduction

Herspiegel Consulting worked with their cross-functional client team to build and maintain a highly complex project plan and launch strategy for a Phase 3 asset in two different therapeutic areas. The strategy needed to take account of a rapidly changing and increasingly competitive market.

The Problem

A client recently acquired a Phase 3 asset, that needed to be launched in two separate therapeutic areas, within 6 months of each other. Their commercialization team needed to establish a process to identify and collate market insights and pressure test launch strategies for both therapeutic areas. They also needed to develop robust launch plans with various scenarios built-in and begin executing with a resource plan that involved stakeholders with varying priorities.

Our Solution

• Herspiegel Consulting compiled existing primary/secondary research to help refine the overall strategies around each launch.

• Facilitated workshops around the clinical data and key launch strategies to pressure test them among a team of internal and external experts.

• Collaboratively developed, refined, and socialized an integrated cross-functional US launch plan for launches in both therapeutic areas with all key stakeholders.

• Established a governance process for the product launches; managing project workstreams and teams to ensure rapid and seamless integration of internal and external stakeholders with timely updates to senior management.

Phase3

Value Delivered

• Successful launch strategies that offered proper direction to a team with many competing priorities.

• Supplied clear and concise project plans detailing strategy, key initiatives, and tactics ensuring both alignment and coordination.

• Successful launches within both therapeutic areas with the brand exceeding first year and second-year goals by more than 25%.