Value Proposition and Account Executive Training Case Study
Existing payer value proposition framework was not establishing a competitive advantage and the Account Executive presentation powerpoint was cumbersome and therefore under-utilized.
Prior version was developed based on content from the sales commercial presentation and, therefore, did not define a payer solution. Additionally, investigation proved that the prior version was too long, was too high gloss and was not member centric in its messages.
Payer value proposition framework was reworked and an Account Executive presentation PowerPoint was created and delivered in two weeks. The Herspiegel Consulting deliverable was then used for additional brands across the client portfolio.
We are excited to announce that we are expanding market access services and staff to meet our clients’...Read more
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...Read more
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...Read more