Commercial and Marketing Excellence

Developing a comprehensive brand experience for your product.

As the healthcare landscape evolves, marketers need to be agile and adapt their strategies and tactics to remain competitive.

At Herspiegel Consulting, we help our pharmaceutical marketing clients develop their commercial strategy to navigate and respond effectively to market changes while building brand success. We know that great pharmaceutical marketing uncovers key insights and strategies of where to play—and how to win—while ensuring positive customer experiences and building on the unique nature of a brand. Herspiegel Consulting helps local and global pharmaceutical marketing teams define and optimize these frameworks and tools to deliver consistent, efficient, and measurable results. We provide practical solutions that leverage pharmaceutical marketing best practices and analytics to drive aggressive and profitable business growth through a winning commercial strategy.

Herspiegel Consulting applies deep market insights to solve the challenges that determine the success of our clients’ brand, portfolio, technology, and business. We deliver innovative and durable solutions for long-term success. Our customer-centric approach ensures impactful commercial strategies. As a trusted pharmaceutical marketing adviser and partner, we provide support from concept ideation to performance tracking, and all stages in between.

Herspiegel Consulting’s Recent Pharmaceutical Marketing and Commercial Strategy Project Examples

Brand Strategic Planning

Provided strategic insights, recommendations, and plans to support brand goals that connect directly to consumer needs and market dynamics.

Positioning and War-Gaming Workshops

Developed and facilitated workshops to assess competitive scenarios and threats. Created actionable pharmaceutical marketing and commercial strategy plans against discovered threats.

Brand Management Staff Augmentation

Acted as brand management staff at every level of the organization when internal headcount was not available.

LCM Strategy

Developed strategies that encompass product SWOT analysis, integrated product roadmap, and aligned cross-functional teams.

Digital Health in Pharma White Paper

Consumers are now demanding the same access to personalized healthcare information and products they have grown accustomed to with their consumer goods. While some pharmaceutical companies are adapting, many find themselves struggling to evolve. Read our white paper to learn more about how digital health is changing the pharmaceutical industry.