Pharmaceutical and biotechnology start-ups are uniquely challenged when launching a new product. Maneuvering the rapidly evolving regulatory and competitive landscape, building internal infrastructure, developing policies, onboarding staff, managing budgets, creating company awareness, and raising capital —these challenges are significant on their own, but for start-ups, they happen all at once and at lightning speed.
This paper focuses on organizations that are transforming from clinical to commercial operations. Based on Herspiegel Consulting’s experience advising start-up clients, we have identified four critical success factors for start-ups launching their first product. Efficiently managing these critical internal and external factors for commercial launch can make or break a start-up’s new product launch.
In this paper, we walk you through these four critical success factors:
1. Build infrastructure
2. Managing limited resources and budget
3. Market shaping and awareness
4. Insight and forecast generation
We have experience in more than 75 launches, based on our proven go to market model, we create a stage-gate plan to determine when to invest in critical resources, ensure early insights to inform your plan, enable the ability to build a core team, and monitor and adjust so you remain agile. Let's talk.
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