Discovery and clinical teams do their best to develop new treatment options that address healthcare professionals (HCP) and unmet patient needs in a meaningful way. The commercial team’s responsibility is to educate the market and ensure an understanding of the need, raise awareness of the product, and ensure patient access to the product. The new product launch process is where you accurately define the opportunity and set the stage for the marketing of the brand.
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Partner, Chief Operating Officer
We have experience in more than 75 launches, spanning cell & gene therapy, oncology, rare disease, diabetes, obesity, infectious disease, CNS and trauma.
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