Four Key Elements of Drug Launch Planning

Critical Factors to Ensure Successful Drug Launches

Discovery and clinical teams do their best to develop new treatment options that address healthcare professionals (HCP) and unmet patient needs in a meaningful way. The commercial team’s responsibility is to educate the market and ensure an understanding of the need, raise awareness of the product, and ensure patient access to the product. The new product launch process is where you accurately define the opportunity and set the stage for the marketing of the brand.

Elements of Launch Planning Paper

Download this paper to learn how to:

  1. Define the market
  2. Gain differentiated customer insights
  3. Forecasting and testing responses to the target product profile
  4. Creating an initial brand strategy and launch plan


Beth Schurman

Partner, Chief Operating Officer

Beth Schurman, COO

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We have experience in more than 75 launches, spanning cell & gene therapy, oncology, rare disease, diabetes, obesity, infectious disease, CNS and trauma.

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