Global Commercial Roadmap For An Asset Case Study

Global Commercial Roadmap Asset Case Study Objective:

To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.


  • Reviewed and benchmarked all commercial activities by stage of an asset

  • Identified best practices by size of the company as well as therapeutic area

  • Interviewed key stakeholders on global and affiliate roles to understand pain points and potential best practices

  • Aligned activities by stage gate and built in key transition points across global and affiliate teams

  • Conducted workshops to socialize details of commercial roadmap

Value Added:

  • Comprehensive commercial roadmap for the life of an asset, including list of global and affiliate roles and responsibilities

  • Conducted pilot workshops to align affiliate teams

  • Integrated launch excellence framework with commercial roadmap

Latest Blogs

CREATES Act Hopes to Spur Generic Competition in Pharmaceutical Market

June 11, 2019
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...
Read more

Cigna’s Initiative to Lower the Out-Of-Pocket Cost of Insulin

April 22, 2019
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...
Read more

The Four Key Elements of Successful New Product Planning

April 12, 2019
New product planning is the nexus point between development and commercial planning. It's where you defi...
Read more

Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
Read more