Global Commercial Roadmap For An Asset Case Study

Global Commercial Roadmap Asset Case Study Objective:

To develop a comprehensive commercial roadmap for the life of an asset, including key activities and their timing, ownership and budget constraints.


  • Reviewed and benchmarked all commercial activities by stage of an asset

  • Identified best practices by size of the company as well as therapeutic area

  • Interviewed key stakeholders on global and affiliate roles to understand pain points and potential best practices

  • Aligned activities by stage gate and built in key transition points across global and affiliate teams

  • Conducted workshops to socialize details of commercial roadmap

Value Added:

  • Comprehensive commercial roadmap for the life of an asset, including list of global and affiliate roles and responsibilities

  • Conducted pilot workshops to align affiliate teams

  • Integrated launch excellence framework with commercial roadmap

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