Global Launch Capabilities Development Case Study

Global Launch Capabilities Development Case Study
Objective:

Define launch planning and management process for global medical affairs team anticipating 20+ launches.

Methodology:

  • Defined deliverables and activities for launch readiness across U.S. and global organization for one asset

  • Gained organizational alignment on launch plan and launch governance structure and cadence

  • Codified launch planning capabilities and expectations for each role involved

  • Created process work plan for organization launch readiness to be used for assets moving forward

Value Added:

  • Created a comprehensive U.S. and global launch plan roadmap for teams to customize per asset in future launches

  • Gained alignment and transparency across multiple global and U.S. cross-functional stakeholders on process and responsibilities

Latest Blogs

Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
Read more

Innovative Drug Pricing via “Netflix Model”

March 1, 2019
Louisiana seeks “Netflix model” for hepatitis C drug pricing In January 2019, the Louisiana ...
Read more

Planning for 505(b)2 Commercial Success

October 17, 2018
Unlike generics and biosimilars, 505(b)2 regulatory products likely involve a unique claim. While 505(b)...
Read more

Fed-Up Hospitals are Starting Their Own Drug Company to Lower Generic Drug Prices

February 12, 2018
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...
Read more