Market Access Strategy

market access strategyThe pharmaceutical market access landscape has become more complex. In today’s market, bringing a product through a clinical development program is not enough to guarantee success. Market access strategies are rapidly evolving to meet the challenges of an increasingly demanding environment for drug pricing, reimbursement and uptake. Price and access pressures to demonstrate comparative product value and cost-effectiveness is building relentlessly and is forcing manufacturers to up their game with the skills critical for success:

  • True insight and prognostication of market trends

  • Defining and delivering a compelling value story to medical and business minded payer teams

  • Expert contract negotiation with distributors and payers

  • Training and guiding field teams to understand opportunities and execute key account management skills

Through our network, Herspiegel Consulting has the proprietary intellectual assets and deep relationships with key opinion leaders in managed markets to deliver on these critical success factors. Our work is grounded in a solid understanding of all managed market channels throughout a product lifecycle. The solutions we recommend are integrated seamlessly into the brand and payer marketing strategies and transcend across payers, healthcare providers, and patients to optimize your product’s value.

Recent Projects Include:

  • Payer value proposition

  • 340B strategy

  • Pricing and contracting strategy

  • Distribution strategy for hospital and home health care markets

  • Account executive training platform, account tools and live training

  • HUB service/patient support design and implementation

Latest Blogs

CREATES Act Hopes to Spur Generic Competition in Pharmaceutical Market

June 11, 2019
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...
Read more

Cigna’s Initiative to Lower the Out-Of-Pocket Cost of Insulin

April 22, 2019
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...
Read more

The Four Key Elements of Successful New Product Planning

April 12, 2019
New product planning is the nexus point between development and commercial planning. It's where you defi...
Read more

Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
Read more