Market Access Strategy

market access strategyThe pharmaceutical market access landscape has become more complex. In today’s market, bringing a product through a clinical development program is not enough to guarantee success. Market access strategies are rapidly evolving to meet the challenges of an increasingly demanding environment for drug pricing, reimbursement and uptake. Price and access pressures to demonstrate comparative product value and cost-effectiveness is building relentlessly and is forcing manufacturers to up their game with the skills critical for success:

  • True insight and prognostication of market trends

  • Defining and delivering a compelling value story to medical and business minded payer teams

  • Expert contract negotiation with distributors and payers

  • Training and guiding field teams to understand opportunities and execute key account management skills

Through our network, Herspiegel Consulting has the proprietary intellectual assets and deep relationships with key opinion leaders in managed markets to deliver on these critical success factors. Our work is grounded in a solid understanding of all managed market channels throughout a product lifecycle. The solutions we recommend are integrated seamlessly into the brand and payer marketing strategies and transcend across payers, healthcare providers, and patients to optimize your product’s value.

Recent Projects Include:

  • Payer value proposition

  • 340B strategy

  • Pricing and contracting strategy

  • Distribution strategy for hospital and home health care markets

  • Account executive training platform, account tools and live training

  • HUB service/patient support design and implementation

Latest Blogs

How Pharma Can Prepare for the Patent Cliff

February 2, 2017
Extending market exclusivity and responding properly to the volume of recent patent expiries are critica...
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Innovation in Pharma Sees Drop in 2016

January 20, 2017
2016 proved to be less than stellar for pharmaceutical companies for a number of reasons, not least bein...
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Vermont Drug Price Transparency Bill

December 14, 2016
Vermont recently became the first state to pass a law requiring pharmaceutical manufacturers to either d...
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Biking for a World Without Diabetes

December 1, 2016
Every year, our bike-enthusiast team members eagerly await the national American Diabetes Association (A...
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