Market Access Trends for Launch Success

Market Access Trends for Launch Success

 

Launching a new bio-pharmaceutical product has always been a challenge for manufacturers. Regardless of organizational size or product disease area, launches can be challenging for many reasons, including competitive environment, organizational size/agility, shortening time horizons, and regulatory hurdles. A manufacturer’s ability to objectively monitor and access their Market Access environment is critical to successfully launch a product.

 

In this report you will find information on external factors and internal capabilities that drive success for Manufacturers launching their products in this challenging Market Access environment:

1. External Factors:

    • Payer trends
    • Competitor trends
    • Policy trends

 

2. Internal Capabilities:

    • Alignment of internal stakeholders
    • Objective & comprehensive understanding of Market Access environment
    • Understand & prepare for the evolving complexity of stakeholder engagement

Authors

Aneesh Vaze

Senior Manager

Aneesh Vaze

Santosh Naik

Partner

Santosh Naik, Principal

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Market Access Trends for Launch Success