Market Shaping

market shaping

To ensure uptake and appropriate use, many brands require market shaping to educate the market place and change behaviors.

We help our clients identify external experts to help inform strategy development and serve as speakers on behalf of the company for peer education. Our approach ensures the right prescribers are reached with the right message through channels to get their attention so that we achieve the desired action – with measurable results.

 

 

Recent Projects Include:

  • KOL identification and engagement planning

  • Advisory board development and facilitation

  • Market shaping strategy and program design

Latest Blogs

CREATES Act Hopes to Spur Generic Competition in Pharmaceutical Market

June 11, 2019
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...
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Cigna’s Initiative to Lower the Out-Of-Pocket Cost of Insulin

April 22, 2019
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...
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The Four Key Elements of Successful New Product Planning

April 12, 2019
New product planning is the nexus point between development and commercial planning. It's where you defi...
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Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
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