Market Shaping

market shaping

To ensure uptake and appropriate use, many brands require market shaping to educate the market place and change behaviors.

We help our clients identify external experts to help inform strategy development and serve as speakers on behalf of the company for peer education. Our approach ensures the right prescribers are reached with the right message through channels to get their attention so that we achieve the desired action – with measurable results.

 

 

Recent Projects Include:

  • KOL identification and engagement planning

  • Advisory board development and facilitation

  • Market shaping strategy and program design

Latest Blogs

Planning for 505(b)2 Commercial Success

October 17, 2018
Unlike generics and biosimilars, 505(b)2 regulatory products likely involve a unique claim. While 505(b)...
Read more

Fed-Up Hospitals are Starting Their Own Drug Company to Lower Generic Drug Prices

February 12, 2018
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...
Read more

FDA Continued Rejections of Citizen Petitions Highlights Key Lifecycle Challenges for Biologic Manufacturers

January 24, 2018
Citizen petitions have historically been a tool in the brand manufacturer’s toolkit of “product life...
Read more

The FDA approved Dupixent for moderate-to-severe atopic dermatitis

April 14, 2017
  The FDA approved Dupixent On March 28th, the FDA approved Dupixent for moderate-to-severe atopic ...
Read more