To ensure uptake and appropriate use, many brands require market shaping to educate the market place and change behaviors.
We help our clients identify external experts to help inform strategy development and serve as speakers on behalf of the company for peer education. Our approach ensures the right prescribers are reached with the right message through channels to get their attention so that we achieve the desired action – with measurable results.
Recent Projects Include:
KOL identification and engagement planning
Advisory board development and facilitation
Market shaping strategy and program design
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...Read more
FDA Continued Rejections of Citizen Petitions Highlights Key Lifecycle Challenges for Biologic ManufacturersJanuary 24, 2018
Citizen petitions have historically been a tool in the brand manufacturer’s toolkit of “product life...Read more