Market Shaping

market shaping

To ensure uptake and appropriate use, many brands require market shaping to educate the market place and change behaviors.

We help our clients identify external experts to help inform strategy development and serve as speakers on behalf of the company for peer education. Our approach ensures the right prescribers are reached with the right message through channels to get their attention so that we achieve the desired action – with measurable results.

 

 

Recent Projects Include:

  • KOL identification and engagement planning

  • Advisory board development and facilitation

  • Market shaping strategy and program design

Latest Blogs

Why Drug Pricing is in the News Now and What Can Be Done About It?

March 3, 2017
Why drug pricing is in the news now and what can be done about it? From Turing Pharmaceuticals to Mylan,...
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Key Challenges Facing Obamacare Repeal and Replace Plan

February 3, 2017
ACA repeal and replacement complicated by two key challenges...
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How Pharma Can Prepare for the Patent Cliff

February 2, 2017
Extending market exclusivity and responding properly to the volume of recent patent expiries are critica...
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Innovation in Pharma Sees Drop in 2016

January 20, 2017
2016 proved to be less than stellar for pharmaceutical companies for a number of reasons, not least bein...
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