Market Shaping

market shaping

To ensure uptake and appropriate use, many brands require market shaping to educate the market place and change behaviors.

We help our clients identify external experts to help inform strategy development and serve as speakers on behalf of the company for peer education. Our approach ensures the right prescribers are reached with the right message through channels to get their attention so that we achieve the desired action – with measurable results.

 

 

Recent Projects Include:

  • KOL identification and engagement planning

  • Advisory board development and facilitation

  • Market shaping strategy and program design

Latest Blogs

How Pharma Can Prepare for the Patent Cliff

February 2, 2017
Extending market exclusivity and responding properly to the volume of recent patent expiries are critica...
Read more

Innovation in Pharma Sees Drop in 2016

January 20, 2017
2016 proved to be less than stellar for pharmaceutical companies for a number of reasons, not least bein...
Read more

Vermont Drug Price Transparency Bill

December 14, 2016
Vermont recently became the first state to pass a law requiring pharmaceutical manufacturers to either d...
Read more

Biking for a World Without Diabetes

December 1, 2016
Every year, our bike-enthusiast team members eagerly await the national American Diabetes Association (A...
Read more