Marketing excellence brand management is at the core of all that Herspiegel Consulting does. Our team members have worked at every stage of the product lifecycle process from both the client and consulting side. We see that a hallmark of great marketing is the ability to uncover key insights and build on the unique nature of a brand to develop the strategic plan of where to play and how to win.
Herspiegel Consulting helps U.S. and global teams define and optimize their marketing frameworks and tools to deliver consistent, efficient and measurable results. We provide practical solutions that leverage marketing best practices and analytics to drive aggressive and profitable business growth. As healthcare marketing consultants, we partner with our clients to develop and facilitate workshops, develop annual brand plans and manage long-term strategic planning. In many situations, we also act as brand management staff and work on-site when internal headcount is not available.
Recent Projects Include:
Brand strategic planning and annual business plans
Positioning workshops and war-gaming exercises
Brand management staff augmentation support
Global disease strategy at corporate, business unit and asset level
LCM planning including marketing/medical workshop for claims evaluation and trial design
The impact of drug shortages is not new within the healthcare system, particularly at the hospital level...Read more
FDA Continued Rejections of Citizen Petitions Highlights Key Lifecycle Challenges for Biologic ManufacturersJanuary 24, 2018
Citizen petitions have historically been a tool in the brand manufacturer’s toolkit of “product life...Read more