Medical Affairs and Market Shaping

Educating the marketplace to change behavior.

As innovation comes to market, pharmaceutical manufacturers play an important role in identifying educational gaps and raising awareness of underlying science and clinical practice opportunities that improve patient outcomes.

Herspiegel Consulting is known for our expertise in identifying education gaps, raising awareness of the science underlying disease states, and speeding translation of this information to clinical practice through comprehensive learning opportunities. We develop innovative medical education activities, expertly tailored to fulfill the needs of diverse, sophisticated clinical audiences and diligently monitored to facilitate continuous growth and improvement.

Recent Project Examples

Medical Strategy

Assessed education gaps, aligned with portfolio strategy, and developed medical objectives and strategic plans.

Scientific Platform

Built a comprehensive and well referenced resource of medical messages with correlated supportive data.

Lexicon Development

Developed an asset specific resource that compiles cross-functionally aligned terms and phrases to inform internal and external communication activities.

Speaker Identification, and Engagement Planning

Identified disease and clinical experts to advise on medical strategy and engaged qualified speakers for medical education events.

Advisory Board Development and Facilitation

Planned and executed meetings with thought leaders to identify insights and strategic direction.

Market Shaping Strategy and Program Design

Derived short- and long-term market shaping strategic planning to raise awareness of new disease/MOA, amplify unmet needs, and reach target audiences.

FDA Real-World Evidence Program Framework White Paper

The FDA is developing a framework for a new Real-World Evidence (RWE) Program to guide the generation of data in support of approval for in-line indications. Read our white paper to learn how the pharmaceutical industry will be impacted.