Herspiegel Consulting’s blend of clinical development experience, marketing knowledge, and therapeutic expertise uniquely positions our team to support the pharmaceutical new product planning and development process. We help our clients advance their new product planning strategies with actionable insights to evaluate market potential, prioritize markets during a product launch, and develop competitive lifecycle management plans. Herspiegel consultants have a deep understanding of our clients’ relevant markets and products, which informs realistic, targeted, and data-driven recommendations that drive commercial strategy. New product planning support includes landscape assessments, TPP development, forecasting, commercialization strategy, clinical design, budget development, and investor communications.
Evaluated market dynamics, emerging trends and consumer demands to assess the market and competitive landscape.
Provided strategic direction for disease states by identifying treatment paradigm and market size, evaluating unmet needs, optimizing patient profiles, and evaluating investment plans to ensure success.
Prioritized product launches and resources based on business and market impact.
Developed forecast models and assessments to inform and drive business decisions.
Developed presentations to highlight the commercial opportunity, clinical results, product portfolio, and financial position to investors.
Provided strategic models to manage products and portfolios from discovery through post-product launch management.
New product planning is the nexus point between development and commercial planning. Read our white paper to learn about the four key elements of successful new product planning.