New Product Planning

Creating actionable insights to execute a winning strategy across the product commercialization process.

New product planning strategies are essential for ensuring differentiation and maintaining product access for patients.

Herspiegel Consulting’s blend of clinical development experience, marketing knowledge, and therapeutic expertise uniquely positions our team to support the pharmaceutical new product planning and development process. We help our clients advance their new product planning strategies with actionable insights to evaluate market potential, prioritize markets during a product launch, and develop competitive lifecycle management plans. Herspiegel consultants have a deep understanding of our clients’ relevant markets and products, which informs realistic, targeted, and data-driven recommendations that drive commercial strategy. New product planning support includes landscape assessments, TPP development, forecasting, commercialization strategy, clinical design, budget development, and investor communications.

Herspiegel Consulting’s Recent Project Examples

Market Landscape Assessment

Evaluated market dynamics, emerging trends and consumer demands to assess the market and competitive landscape.

Global Disease Strategy

Provided strategic direction for disease states by identifying treatment paradigm and market size, evaluating unmet needs, optimizing patient profiles, and evaluating investment plans to ensure success.

Launch Prioritization

Prioritized product launches and resources based on business and market impact.

Analytics and Forecast Model

Developed forecast models and assessments to inform and drive business decisions.

Investor Deck Development

Developed presentations to highlight the commercial opportunity, clinical results, product portfolio, and financial position to investors.

Lifecycle Management Plan

Provided strategic models to manage products and portfolios from discovery through post-product launch management.

New Product Planning White Paper

New product planning is the nexus point between development and commercial planning. Read our white paper to learn about the four key elements of successful new product planning.