New Product Planning

pharmaceutical new product planning

Our blend of clinical development experience, marketing toolbox and therapeutic expertise uniquely positions our team to support the pharmaceutical new product planning and development process. We have a long history of assisting clients in developing and implementing strategies that ensure differentiation and maintained product access for patients. Our success is driven by a deep understanding of the nuances of relevant markets and products which informs realistic, targeted and data-driven recommendations.

Herspiegel Consulting delivers strategic assessments and insightful processes in new product planning thus creating a structure for decision making. We help advance the development process with actionable insights to evaluate market potential, prioritize launch markets and develop competitive lifecycle management plans.

Recent Projects Include:

  • • Market landscape assessment and opportunity sizing

  • • Global disease strategy at corporate, BU and asset level strategy

  • • Early assets management including stage gate decision support

  • • Launch prioritization

  • • Creation of a dynamic forecast model

  • • Investor deck development

  • • Lifecycle management plan

Latest Blogs

CREATES Act Hopes to Spur Generic Competition in Pharmaceutical Market

June 11, 2019
With the CREATES Act’s recent passage through Congress, generic manufacturers may soon have an easier ...
Read more

Cigna’s Initiative to Lower the Out-Of-Pocket Cost of Insulin

April 22, 2019
Due to public pressure, the health insurance giant, Cigna, has announced they will lower the monthly out...
Read more

The Four Key Elements of Successful New Product Planning

April 12, 2019
New product planning is the nexus point between development and commercial planning. It's where you defi...
Read more

Celebrating International Women’s Day

March 8, 2019
Happy Women’s Day!  International Women’s Day is a global day to celebrate the social, economic, cu...
Read more