New Product Planning

Creating actionable insights to execute a winning strategy across the product commercialization process.

New product planning strategies are essential for ensuring differentiation and maintaining product access for patients.

Herspiegel Consulting’s blend of clinical development experience, pharmaceutical marketing knowledge, and therapeutic expertise uniquely positions us to drive success across the pharmaceutical new product planning and development process.

We help our clients advance their new product planning strategies with actionable insights to evaluate market potential, prioritize markets during a product launch, and develop competitive lifecycle management plans. Herspiegel consultants have a deep understanding of our clients’ relevant markets and products. This understanding informs realistic, targeted, and data-driven recommendations for an optimized commercial strategy throughout the new product planning process. New product planning support includes landscape assessments, TPP development, forecasting, commercialization strategy, clinical design, budget development, and investor communications.

Herspiegel Consulting’s Recent New Product Planning Project Examples

Market Landscape Assessment

Evaluated market dynamics, emerging trends and consumer demands to assess the market and competitive landscape.

Global Disease Strategy

Identified treatment paradigm and market size, evaluated unmet needs, optimized patient profiles, and evaluated investment plans to ensure success across a tactical direction for disease states.

Launch Prioritization

Prioritized pharmaceutical product launches and resources based on business and market impact.

Analytics and Forecast Model

Developed forecast models and assessments to inform and drive business decisions during the new product planning process.

Investor Deck Development

Highlighted the commercial opportunity, clinical results, product portfolio, and financial position to investors.

Lifecycle Management Plan

Provided strategic models to manage the new product planning process from discovery through post-product launch management.

New Product Planning White Paper

New product planning is the nexus point between development and commercial planning. Read our white paper to learn about the four key elements of successful new product planning.