Proven Pharmaceutical Go-To-Market Model

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Framework for a Successful Pharmaceutical Product Launch

Getting FDA approval for a product is only one part of the battle for pharma and biotech companies. There are many milestones for drugmakers to navigate on the path to launching a new drug or treatment, whether it’s a new-to-market product or an existing asset that’s gained an additional indication. Four distinct components need to be carefully mapped out by the launch team to bring a new drug to market successfully.

In this paper, we walk you through these four critical components, the requirements, and timeline for each:
1. Where to Play
2. How to Win
3. How to Execute
4. The Launch Plan

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Authors

Michael Sullivan

Michael Sullivan

Vice President of Commercialization

Beth Schurman, COO

Beth Schurman

Partner, Chief Operating Officer

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We have experience in more than 75 launches, spanning cell & gene therapy, oncology, rare disease, diabetes, obesity, infectious disease, CNS and trauma.